Canada: A Star Destination for French Travelers Despite Rising Fuel Prices

French travelers are booking earlier than ever, but long-haul ticket inflation could dampen enthusiasm. Yet Canada remains a reliable choice, with steady growth in air traffic between France and Montreal or Toronto. Latest data from Air Transat, which now carries over 40% of French travelers to Quebec, confirms this trend. But with surging fuel surcharges, how does the destination retain its appeal? The answer lies in a mix of structural and cyclical factors.

The Franco-Canadian market shows remarkable resilience. In 2025, more than 650,000 French travelers visited Canada, making France the third-largest outbound market for Canadian tourism. Despite geopolitical tensions and economic uncertainty, the destination maintains strong fundamentals. Quebec, in particular, attracts with its stability, cultural offerings, and accessibility. Travelers see it as a "significant journey in a life path", as Cyril Cousin, Air Transat’s France General Manager, puts it—a perception that transcends cyclical fluctuations.

Yet the economic equation is growing more complex. Airlines like Air Transat, Air Canada, and Air France are passing part of the soaring kerosene costs onto fares. Fuel surcharges have reached record levels, especially on transatlantic routes. In Japan, Japan Airlines and ANA now charge up to 65,000 yen (€350) per ticket in surcharges—a sum that could deter price-sensitive travelers. In Thailand, Thai Airways and Thai AirAsia have even canceled or reduced dozens of domestic and regional flights due to unprofitability. Against this pressure, Canada stands out as an exception. How to explain this dynamic?

Several factors work in its favor. First, demand remains diverse: leisure tourists, students, business travelers, and adventure seekers. Second, bookings are increasingly made well in advance, with over 50% of tickets purchased more than 120 days before departure. This early planning helps airlines better manage costs and offer competitive fares. Finally, the destination benefits from an image of safety and stability—a rare commodity in a world marked by conflicts and health crises.

Air Transat, a historic player on the France-Canada route, confirms this trend. The airline claims nearly 25% of direct air capacity between the two countries but carries over a third of French passengers to Canada. Its role as a reference on this route allows it to better absorb fare shocks and maintain an attractive offering. "Canada already inspires French travelers. The challenge is no longer boosting its appeal but turning that aspiration into concrete bookings," explains Cyril Cousin. A statement that sums up the delicate balance between brand image and economic reality.

Canada: A Less Volatile Destination Than Others

Unlike other long-haul markets, Canada does not experience sharp demand fluctuations. Travelers visit for varied reasons: tourism, business, studies, or visiting family. This diversity of motivations creates a stable base, less sensitive to cyclical shocks. In 2025, 77% of French travelers to Canada chose Quebec, confirming the appeal of Montreal and the province. The city, with its modern infrastructure, dynamic cultural scene, and renowned gastronomy, remains an ideal gateway to the country.

Airlines are adapting their offerings to meet this demand. Air Transat now operates daily flights to Toronto and Montreal from Paris, with easy connections to other Canadian regions. Air Canada, for its part, is strengthening links between major Canadian and European cities, while French bee focuses on attractive fares to capture leisure travelers. This increased competition pushes airlines to innovate in services and pricing—a boon for French travelers.

But rising costs are not without consequences. French travelers are becoming more budget-conscious, even on long-haul routes. Nearly 58% of passengers booking Economy Budget class travel with only carry-on luggage, a sign of mature customer behavior. This trend is accompanied by high expectations for service quality, particularly on trips perceived as "important". Airlines must therefore strike a balance between competitive fares and a premium experience.

Canada, with its breathtaking landscapes, vibrant cities, and warm hospitality, remains a timeless destination. French travelers see it as a reassuring getaway, far from overcrowded or unstable hotspots. This perception works in its favor despite current economic challenges. "A destination perceived as safe, reassuring, and timeless—more than a trendy destination," summarizes Cyril Cousin. An image that withstands the test of time and crises.

How to Book Without Breaking the Bank

Facing rising prices, French travelers are adopting new strategies. Booking in advance remains key to securing the best fares. Travel agencies and airlines now offer flexible packages combining flights and stays at controlled prices. Air Transat, for example, provides packages with selected accommodations, activities, and group flights—often cheaper than individual bookings.

Flight comparison tools also help uncover promotional offers, especially on secondary routes. Regional airports like Lyon, Marseille, or Bordeaux sometimes offer more attractive fares than Paris, with easy connections to Canadian hubs. A trend accelerating among travelers willing to depart from further afield to save money.

Finally, airline loyalty programs offer significant advantages. Frequent travelers can accumulate miles or points redeemable for tickets or upgrades. Air Canada with Aeroplan, Air Transat with its in-house program, or even Air France through partnerships, allow travelers to accrue rewards with every booking. An ideal solution for frequent flyers or those wanting to travel more often without overspending.

Canada remains an accessible destination despite current economic challenges. French travelers, accustomed to planning ahead, continue to favor the country for its authenticity, stability, and diversity. A trend likely to continue, even as ticket prices remain under close watch. "Even with high kerosene prices, Canada retains unique strengths that make it an untouchable destination for the French," concludes Cyril Cousin.

French Airline Offerings to Canada: Who Does What?

Several carriers compete for the Franco-Canadian market, each with distinct specialties. Air Transat, in partnership with Air Canada, dominates the leisure segment with direct flights to Montreal and Toronto. The airline also offers connections to Halifax or Quebec City, ideal for travelers exploring eastern Canada. Its competitive fares and in-flight service make it a popular choice for families and comfort-seeking travelers.

Air Canada, meanwhile, targets the business segment with daily flights to Montreal and Toronto, as well as to Vancouver or Calgary. The airline offers spacious Business Class cabins, VIP lounges in airports, and an efficient connection network. Its Aeroplan loyalty program is one of the most advantageous on the market, with perks like upgrades or priority access.

Air France complements the offering with flights to Montreal on the Boeing 787 Dreamliner, a modern, fuel-efficient aircraft. The airline provides competitive fares in Premium Economy and Business classes, along with a well-regarded in-flight service. Connections via Paris offer access to a wide range of Canadian and U.S. destinations.

For travelers open to layovers, low-cost carriers like French bee or Level offer attractive fares to Montreal. These flights, often operated with Airbus A350 or Boeing 787 aircraft, allow for budget travel at the cost of longer travel times. An ideal option for flexible travelers.

Finally, tour operators specializing in Canada offer all-inclusive packages, including flights, accommodations, and activities. These deals, often negotiated with airlines, can yield substantial savings compared to individual bookings. Players like Comptoir des Voyages or Voyages SNCF provide tailor-made trips for all budgets and preferences.

Quebec: The Preferred Gateway

Quebec attracts the majority of French travelers, with Montreal as the flagship destination. The city’s dynamic blend of modernity and tradition captivates visitors. Old Montreal, with its historic buildings, restaurants, and museums, is a must-see. Travelers can also explore the surrounding nature, with trips to the Laurentians or Eastern Townships—ideal for skiing or hiking.

Quebec’s gastronomy, influenced by France but with local twists, is another draw. Poutine, tourtière, maple syrup, and ice cider delight French palates. Public markets like Jean-Talon Market or Atwater Market offer an authentic experience to discover local products.

Quebec is also an accessible destination. Direct flights between Paris and Montreal, operated by Air Transat, Air Canada, or Air France, simplify access to the country. Connections via Toronto or New York also allow exploration of other Canadian regions, such as Ontario, the Maritimes, or Alberta. A flexibility that makes it an ideal destination for travelers seeking to discover Canada without hassle.

What’s Next? Prospects for the Franco-Canadian Market

Despite current challenges, prospects for the Franco-Canadian market remain positive. Airlines continue investing in modern, eco-friendly fleets tailored to traveler expectations. Projects around sustainable aviation fuels (SAF) and hydrogen-powered aircraft, though still in their infancy, could eventually reduce the carbon footprint of flights. A crucial step for a destination like Canada, which leverages its "green" image to attract tourists.

Canadian and Quebec authorities are also betting on expanding tourism offerings. Investments are planned for infrastructure, accommodations, and activities to deliver an ever-higher-quality experience to visitors. Partnerships between airlines, tour operators, and local destinations should strengthen to offer turnkey trips at controlled prices.

Finally, demand from French travelers for Canada could grow further, driven by a desire for escape and discovery. The country, with its varied landscapes, vibrant cities, and multicultural heritage, offers a unique experience. A trend likely to continue despite current economic challenges. "Canada remains a timeless destination that appeals to travelers across generations," explains Cyril Cousin. A statement that encapsulates the promising future of this market.