Nicethe pearl of the Côte d'Azur, dethroning giants such as London becoming the most popular weekend destination on the social networks. Thanks to effective promotion of its cultural and natural assets, combined with a strong digital presence, this city now appeals to connected travelers. Its popularity is reinforced by campaigns targeting the UK and New Zealand, encouraging people to explore its charms. With an Instagram account like Big 7 Travel ranking it among the most photographed destinations, Nice is becoming a must-see among travel enthusiasts and influencers.
The city of Nice has now established itself as an essential destination on social networks, surpassing even giants such as London and Paris. This success on digital platforms is no accident, but the result of a concerted effort to highlight the unique assets of this Côte d'Azur city.
The charms of Nice on the web
Nice has captured the attention of social network users thanks to its breathtaking scenery and rich culture. With its azure waters and panoramic views of the Mediterranean Sea, it offers an idyllic setting that never ceases to seduce amateur and professional photographers alike. The hashtags associated with Nice are among the most widely used on platforms such as InstagramThis will increase exposure and attract new visitors.
An effective communications strategy
Nice's rise in popularity on social networks is also the result of an ingenious digital communications strategy on the part of local tourism players. By targeting characteristic markets such as United Kingdom and New Zealand, with campaigns on social networks, Nice has succeeded in presenting itself as a destination of choice for short stays.
Social networks: a powerful lever for tourism
The influence of social networks on travel behavior is undeniable. Thanks to the instant sharing of travel experiences, Instagram and other platforms have a significant influence on the choices made by 18-35 year-olds. The hashtag "travel", which has been used more than 510 million times, bears witness to this craze. Nice, with its key words of charm and elegance, has entered this digital dance with verve.
Nice, a city that adapts
It's official: Nice was voted the world's most popular weekend destination. This enviable status is due, among other things, to the adaptability of its tourism offering. Since the health crisis, Nice has been able to adjust its capacity while maintaining an attractive occupancy rate. Today, its hotels and tourist establishments continue to attract increasing numbers of travelers in search of safe, charming destinations.
This dynamic popularity is also reinforced by unique initiatives. For example, partnerships such as the one between EasyJet and UNICEF to support children's education through an on-board summer collection (see here), demonstrate Nice's commitment to supporting meaningful causes while welcoming visitors from all over the world.
Nice's future on the world stage
In 2024, Nice continues to solidify its position as a destination of choice, with the anticipation of new campaigns and partnerships. EasyJet's recent announcement of exciting new routes for summer 2025 (find out more), and the launch of 27 new destinations from France this winter (more information here), testifies to the city's growing popularity.
While Toulouse also reveals new destinations with Transavia (see details), Nice manages to maintain its position as one of Europe's most popular destinations. Autumn travellers also have a choice of must-see destinations to explore, reinforcing the region's seasonal appeal (more).
Comparing Nice and London on Social Networks
| Comparison Criteria | Description |
| Popularity on Instagram | Nice has the wind in its sails, with strong growth in interactions |
| Shared Images | Landscapes Mediterranean from Nice win over users |
| Trendy Hashtags | #Nice dominates the networks, outstripping #London |
| Social Media Campaigns | Concerted efforts to promote Nice as a top destination |
| Influencers | Influencers attracted by the charm of the Côte d'AzurAzur |
| Celebrated Events | Nice is home to more thanevents popular online relay |
| Visits frequency | Significant increase in virtual visits to Nice |
| User recommendations | Users warmly recommend a weekend at Nice |
| Tourist Satisfaction | Most positive comments for Nice |
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