The tourism sector could reach an impressive $1.1 trillion in sales by 2032

The global tourism is poised for exceptional growth, with estimated sales of $1.1 trillion by 2032. This strong growth is based on compound annual growth rate by 6.6 % between 2023 and 2032. The demand for international travel surged as early as 2024, almost wiping out the traces of the past pandemic. China could overtake the USA to become the largest market in this field. In addition, 11.3 % of the World GDP will be generated by the travel and tourism sector, highlighting its global economic impact.

The skies for global tourism are looking bright, with optimistic forecasts estimating that the sector could generate spectacular sales of $1.1 trillion by 2032. This growth is underpinned by a compound annual growth rate (CAGR) anticipated at 6.6% between 2023 and 2032. Buoyed by a growing enthusiasm for discovery and travel, the sector seems to be recovering well from the storm it experienced during the pandemic.

A strong comeback for international tourism

International tourism is gradually returning to its former glory. In the first quarter of 2024, the sector almost returned to its pre-covid levels, with a 96 % increase in sales. visitors. This remarkable recovery can be explained by strong pent-up demand and a renewed appetite for travel and adventure. Destinations that were once deserted are once again attracting tourists from all over the world.

Changes in travel habits

Against this backdrop of change, new travel trends are emerging. Travelers are increasingly interested in exploring iconic sites such as the 7 wonders of the modern world with a curious eye, which significantly boosts this aspect of tourism. At the same time, destinations like Florence, with its not-to-be-missedare becoming increasingly popular on social networks.

The global economic impact of tourism

Tourism, accounting for 11.3% of the World GDP by 2032, is not just a leisure activity. It is also a powerful economic catalyst, creating an estimated 126 million jobs by the same year. The sector has a considerable impact on global value chains, stimulating local economies and promoting sustainable development.

The challenges of sustainable development in the sector

At the same time, the sustainable tourism market is a crucial aspect of the sector's future expansion. Currently valued at $3,520 billion, it could reach $11,610 billion by 2032. By adopting eco-responsible practices, the industry aims to protect natural and cultural treasures while offering unforgettable experiences to responsible travellers. Today, the need for thoughtful, eco-friendly tourism cannot be ignored.

New tourism geographies

Less traditional destinations, such as Africa or the New ZealandWith their authenticity and unique offerings, the appeal of these regions is growing. Their wild landscapes and vibrant culture are attracting a new type of traveler in search of enriching, immersive experiences.

Tourist flows continue to migrate to new horizons, offering destinations the opportunity to adapt and enhance their tourism offering. As the industry continues to expand, players in the sector now find themselves having to combine innovation and sustainability to capture the imagination of the new generation of travelers.

Tourism Sector Comparison: Today vs. 2032

Criteria	2023	2032
Sales figures	USD 599.40 billion	1.1 trillion USD
Share of world GDP	Approx. 10 %	11.3 % forecast
Jobs created in the sector	Estimated in millions	126 million forecast
Overall growth trend	Stable	CAGR of 6.6 %
Main markets	USA, Europe	China, India
Environmental impact	Of concern	Overtourism
Post-COVID recovery	On the rise	Full advance
Sustainable travel	Under development	Accented

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