Two Nordic leaders in the travel sector, SAS and Scandichave signed a strategic partnership to offer exclusive benefits to their loyal members. Dubbed "Friends with benefits", this collaboration aims to enhance the travel experience by integrating unique benefits for members EuroBonus of SAS and Scandic Friends. Launched in the first quarter of 2025, the initiative will offer a simplified points conversion process and status alignment between the two loyalty programs, reaching over 11 million members. Other benefits will be rolled out progressively throughout the year.
SAS and Scandic form strategic partnership
In the exciting and ever-changing world of travel, two Nordic giants, SAS and Scandic, have decided to join forces to create an incomparable experience for their loyal customers. Scandicthe Nordic hotel leader, and SASa major player in the aviation industry, have entered into a strategic and commercial partnership to offer unique and exclusive benefits to their most loyal members. Dubbed "Friends with Benefits", this initiative promises to revolutionize the travel and hospitality landscape in Scandinavia.
An alliance for an enhanced customer experience
Why this partnership? It's a legitimate question, and one worth exploring. The objective is simple but ambitious: to offer competitive benefits and attractive experiences to those who travel and stay frequently. With a combined base of over 11 million loyalty program members, SAS and Scandic aim to offer their customers a more personalized and seamless journey.
The first phase of this partnership will see the light of day in the first quarter of 2025, with the introduction of a correspondence status between SAS EuroBonus and Scandic Friends. In addition, a simplified points conversion process will be introduced, paving the way for full integration in the following months.
A revolutionary loyalty program
One of the key concepts of this partnership is the sharing of loyalty benefits. For many seasoned travelers, loyalty is rewarded with special offers, service upgrades and much more. By combining forces, SAS and Scandic promise to elevate these benefits even further.
The new loyalty program is designed to be not only competitive but also extremely attractive, with shared offers on various interfaces, from flights to hotel stays.
This innovative approach is reminiscent of other historic partnerships, such as the one between Vietnam Airlines and Asiaor the revolutionary partnership between United Airlines and Starlinkall designed to enhance the customer experience.
Technology and customization at the heart of the project
In a world where technology plays a central role in the evolution of customer expectations, SAS and Scandic plan to leverage innovations to deliver a truly unique experience. Thanks to efficient processes and integrated systems, customers are assured of a smooth, streamlined experience, from the twin-engine to the hotel suite.
Following the example of collaborations between other airlines and technology companies, such as Icelandair and TAPSAS and Scandic stand out for their determination to place the customer experience at the heart of their offer.
Ultimately, this strategic partnership aims to ensure that the traveller only has to concentrate on the pleasure of the journey, leaving the logistical details in the expert hands of SAS and Scandic.
Valuing loyal customers
A central aspect of this partnership is the promotion of loyal customers. As experts in the field of customer experience explain, offering exclusive benefits and rewards is essential to ensuring maximum satisfaction and strengthening customer bonds.
Initiatives such as the correspondence status are part of this enhancement logic, enabling regular customers to benefit from new services and customized offers better adapted to their needs and expectations.
Similar collaborations, such as Thai Airways and Gulf AirThese two examples illustrate the power of alliances between major names in the sector to maximize customer satisfaction.
With the arrival of this program in 2025, SAS and Scandic hope to redefine industry standards and deliver what every company aspires to: an unrivalled customer experience.
Comparison of SAS & Scandic Strategic Partnership
| Players | SAS and Scandic |
| Partnership name | Friends with Benefits |
| Benefits start | First quarter 2025 |
| Objective | Improving the customer experience |
| Loyalty programs | EuroBonus & Scandic Friends |
| Loyal Members | More than 11 million |
| Initial Features | Status synchronization, points conversion |
| Benefits on offer | Exclusive and integrated |
| Zones of Influence | Nordic region |
| Future phase | Additional benefits in 2025 |
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