In a world where airline loyalty programs are constantly evolving, Air France-KLM is innovating with its «Flying Blue Experiences» offer. Far from being limited to simple airline tickets, this program now enables members to redeem their hard-earned miles for unforgettable VIP experiences, including private boxes at the Accor Arena and the Stade de France. This bold initiative redefines the value of miles and positions Flying Blue as a true lifestyle platform.
## Flying Blue Experiences: A new dimension for your miles
From January 2026, the 30 million members of the Flying Blue program will have access to a new dimension in the use of their miles. «Flying Blue Experiences» opens the doors to prestige by providing access to VIP boxes at concerts, major sporting events and other high-end experiences. This strategy is in line with a broader trend among airlines to strengthen customer engagement throughout the year, well beyond the simple air journey.
### Accor Arena and Stade de France: the heart of VIP experiences
Initially, «Flying Blue Experiences» will focus on two emblematic venues: the Accor Arena in Paris-Bercy and the Stade de France. Members can book private boxes for up to 16 people for a selection of events. Imagine attending a concert by your favorite artist or watching a decisive match from an exclusive space, with a dedicated hospitality service. These offers often include a personalized welcome, special entrance and access to private lounges, promising a memorable evening.
#### Flagship events just a few miles away
Among the events that will be accessible are highly anticipated concerts by artists such as Hans Zimmer, Andrea Bocelli, and world-renowned bands such as Twice and Guns N’ Roses. On the sporting front, the program includes boxes for top-level rugby matches at the Stade de France, including the opening match of the Six Nations Tournament. Particularly attractive rugby packages are available, including gourmet meals and drinks.
## Benefits for loyal members
Flying Blue doesn't stop there, and reserves additional benefits for its most loyal members. Holders of Silver status and above will benefit from priority «fast lane» access to the Accor Arena for all events. This initiative transposes the logic of elite status from the airline world to the world of entertainment, rewarding loyalty with an even more fluid and exclusive experience.
This move is designed to increase the perceived value of Flying Blue status, which now goes beyond traditional benefits such as baggage allowance or access to airport lounges. The partnership with the Accor Arena also strengthens the collaboration between Air France-KLM and Accor, illustrating the growing synergy between the loyalty programs.
## How to book VIP experiences with your miles
Flying Blue Experiences« can be booked directly via the program's online store, on the »Flying Blue Store« website. A dedicated »Experiences« section lists available events, dates, locations and access conditions. The cost in miles varies according to the event, ranging from 40,000 to 60,000 miles for two people for the most prestigious events. These figures show that the value of miles can be very advantageous compared to their use for classic award tickets.
Benjamin Lipsey, Senior Vice President Loyalty, Digital & Data at Air France-KLM, underlines the importance of this new offer: «We are delighted to offer our members a new way to get even more value from their miles, beyond travel, by giving them access to unique and unforgettable events.» This initiative confirms Air France-KLM's desire to reward its customers with extraordinary moments and to position itself as a key player in the world of travel and leisure.
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